The Everything Is Possible In Life Cycle campaign

In mid 2009, Max Burt, founder of Diversability and marketing expert, embarked on a project to travel the length of Britain, on a three-wheeled reclining cycle.

This journey, the Everything is Possible in Life Cycle, was not designed to be a fundraising exercise. Rather, the journey had a more ambitious educational aim: to change perceptions of people with disabilities as positive contributors to society, and to highlight their diversability.

Max will repeat his campaign in the summer of 2010 - making this journey again, with more impact, and cementing this important message in the nation’s consciousness.

The campaign and his experiences will link people together to demonstrate the diversity in disability - highlighting disabled people’s more positive common experience, as their ability to overcome difficulty.

 

Visit the EPLC website for more information